5 Ways To Improve Your Business Website Today

Clear Messaging:

Your Homepage should succinctly convey who you are, what you do and what sets you apart from the competition. You have just seconds to capture the attention of potential customers and build enough value to make them stick around. Site messaging should be carefully crafted and well-placed in order to have maximum impact.

User Pathways:

What is the purpose of your website and what do you want visitor’s to do? Perhaps you’d like them to download a whitepaper, read articles or fill out a form. User pathways are conversion funnels that guide people to take action. They can be established by using bold messaging in conjunction with attention grabbing call-to-action buttons.

Highlight Your Team:

Consumers want to know who they are doing business with. A team page that highlights senior management and other staff members is a great way to show your personality.

Add Video:

It’s no secret that video is immensely popular on the internet. Shoot some candid “behind the scenes” interviews with management or staff, to showcase your industry expertise, or create a “how it works” video to illustrate your core service offering.

Say No To Cheesy Stock Photos:

Some companies find it difficult to gather inspirational imagery for their websites. So, they opt for the cliche hand shake photo, or images of people who look more like JCrew models than their actual employees. Get creative and make use of photography of your actual office and staff, or have a designer work up some interesting graphics or icons to spice things up.